Core Product Philosophy

Luxury made accessible - Every product is made with quality ingredients and an elevated aesthetic, without the luxury markup.

Culture in every detail - From Port Royal to Dunn's River Falls, every product name is a love letter to Jamaica--reminding our customers that beauty has a place and a story.

Performance with purpose - From velvety matte lipsticks to skincare that delivers visible results, our products are made to look good and work even better.